Avoid rough fabrics such as woven blouses and rough textured fabrics, switch to soft satin fabrics and knits till you get complete relief.

Most importantly you must wear a good, supportive bra. If the bra that you are wearing feels tight and restrictive, go up a size. If the underwire bras bother you, switch to the soft cup kind. If you are expecting, seek help from a lingerie professional or a maternity shop to measure you for the right size and fit. During pregnancy, your breasts get larger and need more support, so you should switch to Maternity Bras. Maternity bras generally have wider straps for greater support and comfort. They also offer a little more coverage in the cups and extra rows of hooks so that you can adjust the bra as you're your body adjusts to growing baby.

If you don't have a department or specialty store near you, take the time to measure yourself carefully. If you were a 34B last month, you may be surprised to find you've become a 36C. Make sure you measure around the fullest part of your breast to get your cup size, and just under your arms for the chest size. Your breasts will continue to grow, so be prepared to have another fitting in a few months.

If breast tenderness is bothering you at night as well as during the day, wear a sleep bra -- a type of lightweight cotton bra sold primarily at maternity stores -- to protect you while you sleep.

When it comes to exercise, it's even more important to choose a sturdy bra. Invest in a couple of high-quality exercise bras, and you'll be much more comfortable when you work out. Even if you are small-breasted, look for bras that are marked "full support. For better comfort"

Many times, breast tenderness is primarily because you are expecting, you should get some relief after the first trimester. As your hormone levels even out, the unusual sensitivity will decrease and the soreness, with the help of the bra of the right size and soft fabric will go away.